Slashdot: Meetings Make You Dumber
Check out this link on Slashdot to a study reported on MSNBC where researchers have confirmed what many have long thought-- large group meetings are a waste of time and instead of great new ideas, you get "group think".
Well, now this makes my past life make a bit more sense. And explains why so much of the advertising on U.S. TV is crap-- it's dreamt up first be ad types stuck in a room together, then by focus groups of consumers stuck in a room together, and then vetted by more people stuck in a room together.
On a slightly more serious note, for all of us doing qualitative research out there in academe, this is indeed one of the downsides of focus group based research and something to be aware of. Not a reason not to talk with subjects in groups, just need to be aware of all potential pitfalls and know your way around them.
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